"Despite all the attention, the idea of subliminal advertising was never anything more than a hoax."

James Vicary an unemployed market researcher conducted an experiment in a New Jersey movie theater. The experiment flashed a message into the movie screen during the showing of film, a message saying “Drink Coca-Cola” “Eat popcorn” the message appeared so fast that the human eye couldn’t perceived it, but according to the experiment it increase the sale of coke and popcorn. These studies come out to be a fraud.
“Although carefully controlled scientific studies have shown that subliminal perception exists—the mind does indeed record more information than it can deal with at any one time—subliminal persuasion has never been proved to work. In fact, research run with scientifically reliable controls has confirmed that it is impossible to use subliminal techniques to produce predictable responses such as the purchase of a specific product."Pg. 467 (Mass Media in the Changing world)

The article Reality or fraud? Truth behind subliminal ads, state different examples of subliminal messages. The concept of subliminal advertising has remained a part of our culture, sometimes is the subliminal ads can cause scare people. However a lot of times this matter, is subject of humor with people. The incident during the 2000 presidential election, is example, the campaign of candidate George W. Bush ran an ad aimed at his opponent, Al Gore, in which the word “RATS”

http://www.nypost.com/p/news/opinion/opedcolumnists/reality_or_fraud_truth_behind_subliminal_m7YOXuSjRYvwUPs9WocfnK

"Nonetheless, people remain fascinated by allegedly subliminal messages in ads -- even though if something is truly subliminal you shouldn't be able to identify it, by definition. Most "subliminal" ads are happy accidents, or people seeing what they want to see. But some appear to be deliberate, or at least too good to be true."(The 10 Best Subliminal Ads Ever Made) 

http://www.cbsnews.com/8301-505123_162-42750795/the-10-best-subliminal-ads-ever-made/?tag=bnetdomain

1. A naked man in the camel.

2. SEX air brushed in the glass.

3. Candy

4. One of the oldest subliminal add. 

 "Although it has been debunked, some people and even some businesses still believe in the power of subliminal persuasion.” Pg. 467 (Mass Media in the Changing world) Besides business movies and programs contain subliminal messages too.

"Researchers have shown that subliminal persuasion doesn't work, yet some  critics insist that the  constant barrage  of regular advertising keeps certain brand names in the consumer's mind, making it seem natural to subconsciously reach  fro that brand on the sore shelf. Do you agree that this could be considered a form of subliminal advertising? Why or Why not?" Pg. 368

Why do you think people are so into sex that many subliminal messages contain Sex, women, and men private parts?